Are you ready to get into video marketing but don't want to spend a ton of money? No problem. You can create quality looking videos without spending a lot of money. Here's what you'll need to get Hollywood looking videos on a non-Hollywood budget.
The camera is obviously one of the most important factors into creating a very nice looking video. Believe it or not, you don't need an expensive camera. All you need is a compact, hand held camera like a Flip cam. However, I highly recommend you do not get the Flip video brand. Why? Because they don't contain one extremely important component that you absolutely must have, and that is a microphone input jack. All of the Flip brand video cameras are missing this vital option. Other portable, Flip type cameras do have microphone inputs so make sure the camera you get has one. So why is a small thing like a microphone jack so important? Well, believe it or not, audio is almost more important than your video. If you have a great shot but your audio is barely there, your video is not worth anything. However, if you have good audio but a bad picture, you can fix your shot in the editing stage. All you'd have to do is cut away to something else, such as your product, and then cut back to the video once your original shot looks good again.
Other features you will want in a camera are concerned with the quality of the picture. Make sure that whatever one you choose, it is shooting in HD. There are many inexpensive, available cameras that now shoot in 1080. Get one of those. You will also want to make sure the base of your camera has a threaded area so you can attach it to a tripod. The threaded area will screw right into your tripod, or in other cases, to a plate that will snap into your tripod. Most of these Flip type cameras have this option but don't overlook this.
Some people may wonder if having a zoom feature is something to look for in a camera. Actually, no, it's not. Take a look at most movies you've ever seen. Was there a lot of zooming going on? For the most part, amateurs overuse the zoom feature, giving their videos a home made look. Don't be one of these people.
You don't have to spend a ton of money in order to create a video that looks very good. Start out with the right equipment now and you'll be making videos for a long time.
0 comments:
Post a Comment